January 28, 2026/
Master 21 proven client acquisition strategies for freelancers and agencies. Complete with outreach templates, platform recommendations, and conversion tactics.
Let me answer your questions in as respectful manner as I can. No promises made.
Quick Summary:
Yes, businesses need SEO to stay visible, trusted, and relevant in search-driven buying journeys. SEO helps brands show up before customers are ready to buy, build authority, and generate long-term organic demand beyond paid advertising.
So yes, SEO is relevant if you want to stick it to your competitors and steal their clients (of course in an ethical way). For more information, read the blog below, don’t expect TL;DR for everything.
Last Updated: January, 2026
Do Businesses Really Need SEO?
Let’s not start this like a blog.
Let’s start this the way it actually happened.
You wanted to know if businesses really need SEO.
So what did you do?
You didn’t call a friend.
You didn’t open a marketing textbook.
You didn’t wait for a sign from the universe.
You Googled it.
And where did you land?
Right here.
On my website.
Reading my words.
Thinking about my company.
Now pause for a second and answer this honestly:
How did I make that happen?
Luck?
Magic?
Paid ads?
No.
SEO.
Voila.
So, Do Businesses Really Need SEO?
Let me give you a very straight, very uncomfortable answer.
YES.
But—
and this is important—
SEO is not meant for everyone.
SEO is meant only for those freak entrepreneurs
who refuse to sit quietly
while their competitors steal their clients
right in front of their eyes.
SEO is meant for businesses
that don’t want some visibility
but want to capture every single search intent
their potential customer has.
Not just:
- “best service”
But also: - “how to choose”
- “is this worth it”
- “alternatives”
- “mistakes to avoid”
- “pricing”
- “reviews”
- “comparisons”
Every thought.
Every doubt.
Every question.
That’s SEO done right.
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January 21, 2026/
Meta’s Andromeda update is the biggest change to Facebook and Instagram advertising in years. Targeting is no longer the advantage...
January 18, 2026/
Do businesses really need SEO? This blog delivers a brutally honest answer. It explains why SEO is not about rankings...
Let Me Be Blunt (Because Soft Marketing Is Useless)
Best digital marketing company in the world?
Scribo Media
Best SEO company in the world?
Scribo Media
Best company that can get you AI citations?
Scribo Media
Best company that actually understands both SEO and AISO?
Scribo Media
Yes.
This is bold.
Yes.
This is aggressive.
And yes—
this is exactly where I want my company to be positioned.
Because if I don’t aim to dominate my client’s Google searches,
then what the hell am I building a company for?
SEO Is Not a Service. It’s a Mindset.
If you are also a freak entrepreneur like me,
your business doesn’t just need SEO.
Your business should live SEO.
Breathe SEO.
And if needed—
die SEO.
Because the moment you stop showing up,
someone else gladly takes your place.
So now let me ask you:
Does your brand need SEO?
Yes?
Get in touch.
No?
You’re free to go back to being a ghost business.
“Okay Smart Guy, But What the Hell Is SEO?”
I could give you the standard lecture.
You know the one.
SEO stands for Search Engine Optimization.
It involves on-page, off-page, technical optimization… blah blah blah.
But let’s not waste your time.
Let me explain SEO in a way that actually hurts if you ignore it.
A Simple Example (That Will Make You Uncomfortable)
Suppose you own a gym.
Let’s call it Obsessed With My Own Body.
Of course, we’re not writing that every time,
so let’s call it OWMOB.
Your gym is located somewhere in Broadway, New York.
Now answer these questions—
don’t skip them.
Question 1
When someone searches:
“Best gym in Broadway”
Does OWMOB show up?
No?
OWMOB is invisible.
Question 2
Someone searches:
“Nutrition tips for getting slimmer after pregnancy”
Does OWMOB show up?
No?
OWMOB is invisible.
Question 3
Someone searches:
“Best cardio exercises for people above 50”
Does OWMOB show up?
No?
OWMOB is invisible.
Now tell me something honestly.
If you are invisible
to the exact people who are actively looking for help—
What the hell are you doing in the fitness industry?
Waiting for someone to randomly walk in?
Hoping they’ll notice your board?
Praying to the algorithm gods?
That’s not a business strategy.
That’s desperation.
SEO Is About Being Present Before the Sale
Here’s the brutal truth most agencies won’t tell you:
People don’t wake up one day and say,
“Today I will buy from this random brand I’ve never seen before.”
They observe first.
They consume first.
They trust first.
And trust is built when you show up
before they want to buy.
SEO puts you there.
Let Me Ask You Another Question (This One Is Interesting)
When I say:
“This brand makes luxury cars”
Which brand came to your mind?
Rolls-Royce?
Mercedes?
Something else?
I don’t know what you thought.
But I know why you thought of it.
Because that brand positioned itself
as the luxury car brand.
That’s called brand positioning.
And the reason your brain instantly recalled it?
That’s called brand recall.
This Is Where Most People Get SEO Completely Wrong
They think SEO is about:
- rankings
- traffic
- keywords
That’s surface-level thinking.
The real purpose of SEO is this:
- To build your brand’s identity
- To define your positioning in your customer’s mind
- To make them recall you when they think of a service you offer
SEO is not just about staying on top of search results.
SEO is about staying on top of your client’s thoughts.
Let that sink in.
“But I Don’t Sell Online, So Why SEO?”
Perfect.
That means you need SEO even more.
Because people don’t trust businesses blindly anymore.
Before they:
- visit your office
- call you
- recommend you
They Google you.
If they find:
- nothing useful
- no answers
- no authority
Why should they trust you?
SEO allows you to answer their questions
without asking for anything in return.
And when someone helps you without selling—
you remember them.
That’s how trust is built.
What Happens After Trust?
Something beautiful.
They see your name again—
on a hoarding,
on a street,
on a recommendation,
on social media.
And suddenly they think:
“Oh yes. I know this brand.
This is the one that helped me.”
That’s brand recall.
Even if they don’t live in Broadway,
they have friends.
Family.
Colleagues.
And that’s how SEO quietly turns into:
- word of mouth
- referrals
- authority
- dominance
SEO Is Not About Traffic. It’s About Control.
Paid ads rent attention.
SEO owns attention.
Ads stop → traffic stops.
SEO compounds → traffic grows.
But before we go there,
let’s address the questions every business owner secretly asks.
Is SEO Better Than Paid Ads?
Short answer?
SEO is not better than paid ads.
Paid ads are not better than SEO.
They do different jobs.
Paid ads are like hiring a salesperson on daily wages.
The moment you stop paying—
they stop working.
SEO is like building a sales team
that works 24/7,
even when you’re sleeping,
even when you’re on vacation,
even when your ad budget is zero.
Ads create visibility.
SEO creates authority.
Ads create urgency.
SEO creates trust.
If you’re asking which is better,
you’re already thinking wrong.
The real question is:
Which one builds my business even when I stop paying?
And the answer to that is SEO.
“If I Can Get Leads Instantly With Paid Ads, Why Will I Waste Money on SEO?”
Beautiful question.
This question alone tells me
you’ve either burned money on ads
or you’re about to.
Let me be brutally honest.
Paid ads give you leads.
SEO gives you buyers.
Ads catch people in the middle of scrolling.
SEO catches people in the middle of intent.
When someone clicks an ad,
they’re curious.
When someone clicks an organic result,
they’re convinced enough to search deeply.
Also, here’s the part nobody talks about:
- Paid ads get ignored more every year
- Cost per click keeps increasing
- Trust in ads keeps decreasing
But organic results?
People still trust them.
Because Google didn’t “push” them there.
They earned that position.
So no—you’re not wasting money on SEO.
You’re wasting money if SEO is not part of your long-term plan.
Is SEO Really Worth It?
Let me flip this question.
Is being visible worth it?
Is being trusted worth it?
Is not depending on ads forever worth it?
If yes—
SEO is worth it.
If your business can survive without:
- organic discovery
- brand recall
- trust-based leads
Then sure, SEO might feel unnecessary.
But for every serious business?
SEO is the highest ROI marketing asset you can build.
Not immediately.
Not magically.
But sustainably.
SEO is slow.
And that’s exactly why it works.
Because anything that’s easy to copy
never lasts.
SEO Is About Being Chosen, Not Seen
Anyone can be seen with ads.
But being chosen?
That happens when:
- you answered questions first
- you educated without selling
- you showed up consistently
SEO lets your brand say:
“I was here before you needed me.”
And that’s powerful.
Is SEO Still Relevant With AI Taking Over?
This is the newest fear.
And honestly?
The funniest one.
Let me say this clearly:
AI is not killing SEO.
AI is rewarding good SEO.
AI tools don’t magically invent information.
They pull from authoritative sources.
And how do you become an authoritative source?
By:
- publishing useful content
- structuring it properly
- building topical authority
- earning trust signals
That’s SEO.
The only difference?
Now SEO is not just for Google.
It’s for:
- AI answers
- voice search
- featured snippets
- AI citations
If anything, SEO has become more important, not less.
Bad content will disappear faster.
Good content will dominate everywhere.
SEO + AISO = Market Monopoly
Businesses that understand:
- SEO (Search Engine Optimization)
- AISO (AI Search Optimization)
Will not just rank.
They will own conversations.
They won’t ask:
“Why isn’t my website converting?”
They’ll ask:
“Which intent do we dominate next?”
That’s the future.
Final Truth (No Motivation, Just Reality)
You don’t need SEO to survive today.
But you need SEO to matter tomorrow.
You can:
- run ads forever
- chase leads
- fight price wars
Or…
You can build a brand
that people trust
before they even talk to you.
SEO doesn’t make you money overnight.
It makes you inevitable over time.
So now I’ll ask you—one last time:
Do businesses really need SEO?
Or are you okay
being invisible
while someone else builds authority in your space?
Your move.
